Read your fundraising analytics
Follow these steps to read your fundraising analytics. It takes a few minutes and needs no developer.
Before you start
You need an organisation account and, to take live payments, a connected Stripe account. Owners, Admins and Editors can make these changes; Viewers cannot.
Steps
Work through the steps in order.
- Share your storefront link anywhere; source tracking is automatic.
- Add explicit source labels for posters, broadcasts and paid ads.
- Open Analytics to see visits, donations, conversion and average gift by source.
- Export or share a campaign report with trustees.
Check it worked
Open your public storefront in a private browser window and complete the action as a supporter would. Then confirm the result appears in the dashboard.
Troubleshooting
Attribution is recorded server-side at donation time rather than inferred later, so it survives ad blockers, cleared cookies and shared devices.
Frequently asked questions
Do we need Google Analytics as well?
Not for donation reporting. You can still connect Google Analytics for site-wide behaviour, but donation attribution is built in.
Why are our visitor numbers lower here than on other tools?
Crawlers and link-preview bots are excluded. Social platforms fetch a page every time a link is shared, which inflates naive counters.
The short version
CharityFront in short
Follow these steps to read your fundraising analytics. It takes a few minutes and needs no developer.
- What is CharityFront?
- CharityFront is a storefront and link-in-bio platform for charities and storefronts. An organisation gets one mobile page that holds its campaigns, donate buttons, Shopify shop, events, QR codes and supporter sign-ups, plus a dashboard that reports where every donation, sale and sign-up came from.
- Who is it for?
- Registered charities and non-profits that raise money from social media, including Muslim charities handling Zakat, Sadaqah and Waqf, and the small fundraising or digital teams who run their campaigns.
- What problem does it solve?
- One bio link cannot serve many campaigns, mobile donation forms lose donors, and charities cannot tell which post, QR code or ambassador produced a donation. CharityFront puts every campaign on one page and attributes each donation to its source.
- Why choose it over the alternatives?
- Fixed impact tiers instead of an empty amount box, Zakat and Waqf handled as separate reportable funds, ambassador sub-links with their own analytics, and Stripe Connect payouts straight to the charity's own account. It also works alongside an existing donation platform rather than replacing it.
- What does it cost?
- Creating a charity account and building a storefront is free. Publishing publicly and Pro features (ambassador sub-links, shop, quick donate, advanced analytics, integrations) require a paid plan.
Keep reading
CharityFront attributes every donation to its source, channel and campaign at the moment it is made, and filters out crawler traffic so the numbers are defensible.
How charity fundraising analytics works.
A donation button is a single tappable element that takes a supporter from wherever they are reading straight into a payment sheet, with the amount and appeal already chosen
WhatsApp fundraising is raising money through broadcasts, community groups and one-to-one chats, where the donation link is shared inside a conversation rather than posted to a feed
Online fundraising is everything a charity does to turn digital attention into donations: the link people tap, the page they land on, the payment they complete and the report that follows
Ready to build your charity front?
Create your storefront free, invite your team, and publish when you are ready.