Charity storefronts explained
A charity storefront borrows the discipline of ecommerce and applies it to giving: a single mobile page where every offer is visible, priced by impact, and buyable in one tap.
The anatomy of a storefront
Think in blocks, not pages. A header establishes who you are, appeal blocks carry the asks, a trust block answers the credibility question, and utility blocks handle events, merchandise and sign-ups.
- Header: logo or cover media, name, one-line mission
- Appeals: progress, target, gift tiers
- Trust: charity number, verification, transparency links
- Utility: events, shop, supporter sign-up, contact
Pricing your impact
Impact tiers outperform arbitrary amounts because they convert money into a picture. £40 for a family food parcel is a decision; £40 as a number is a negotiation.
Theming without breaking conversion
Brand your storefront with your own fonts, colours and header media, but keep contrast high and the primary action a single obvious colour. Card templates give you a light or dark base to work from.
Launching and iterating
Start from a template, publish a version, then change one thing at a time: the hero, the gift tiers, the order. Versioned publishing means you can roll back if a change hurts.
Frequently asked questions
Do we still need a website?
Many charities keep a website for institutional content and use a storefront for everything that involves giving. Smaller charities often run the storefront alone.
CharityFront in short
A charity storefront borrows the discipline of ecommerce and applies it to giving: a single mobile page where every offer is visible, priced by impact, and buyable in one tap.
- What is CharityFront?
- CharityFront is a donation storefront and link-in-bio platform for charities. A charity gets one mobile page at chrty.link that holds its campaigns, donate buttons, Gift Aid and Zakat options, events, QR codes and supporter sign-ups, plus a dashboard that reports where each donation came from.
- Who is it for?
- Registered charities and non-profits that raise money from social media, including Muslim charities handling Zakat, Sadaqah and Waqf, and the small fundraising or digital teams who run their campaigns.
- What problem does it solve?
- One bio link cannot serve many campaigns, mobile donation forms lose donors, and charities cannot tell which post, QR code or ambassador produced a donation. CharityFront puts every campaign on one page and attributes each donation to its source.
- Why choose it over the alternatives?
- Fixed impact tiers instead of an empty amount box, Zakat, Waqf and Gift Aid handled as separate reportable funds, ambassador sub-links with their own analytics, and Stripe Connect payouts straight to the charity's own account. It also works alongside an existing donation platform rather than replacing it.
- What does it cost?
- Creating a charity account and building a storefront is free. Publishing publicly and Pro features (ambassador sub-links, shop, quick donate, advanced analytics, integrations) require a paid plan.
Ready to build your charity front?
Create your storefront free, invite your team, and publish when you are ready.