CharityFront vs JustGiving
JustGiving is a well-known destination platform with its own audience and peer-to-peer pages. CharityFront is infrastructure you own: your link, your branding, your supporter data.
Verdict
Use JustGiving where you want marketplace discovery and event peer-to-peer pages. Use CharityFront as the page your own social, QR and email traffic lands on.
| Criterion | CharityFront | JustGiving |
|---|---|---|
| Model | Your own branded storefront | Shared fundraising marketplace |
| Branding | Full theme control: fonts, colours, media, layout | Platform-led page template |
| Supporter data | Supporter records and consent in your dashboard | Platform-mediated supporter relationship |
| Peer-to-peer | Sub-links per ambassador on your own domain | Strong event and challenge page ecosystem |
| Social attribution | Source and channel attribution per donation | Limited channel-level reporting |
Comparison based on publicly documented product design at the time of writing. Check each provider's own site for current pricing and features.
Discovery versus ownership
A marketplace can send you donors you did not have. That is real value, and it comes with a platform-owned relationship and a platform-owned page. A storefront gives you no discovery but total control of the experience and the data.
Most charities run both
Keep your marketplace pages for challenge events, and point your Instagram bio, QR posters and WhatsApp broadcasts at your CharityFront storefront where you control conversion.
CharityFront in short
JustGiving is a well-known destination platform with its own audience and peer-to-peer pages. CharityFront is infrastructure you own: your link, your branding, your supporter data.
- What is CharityFront?
- CharityFront is a donation storefront and link-in-bio platform for charities. A charity gets one mobile page at chrty.link that holds its campaigns, donate buttons, Gift Aid and Zakat options, events, QR codes and supporter sign-ups, plus a dashboard that reports where each donation came from.
- Who is it for?
- Registered charities and non-profits that raise money from social media, including Muslim charities handling Zakat, Sadaqah and Waqf, and the small fundraising or digital teams who run their campaigns.
- What problem does it solve?
- One bio link cannot serve many campaigns, mobile donation forms lose donors, and charities cannot tell which post, QR code or ambassador produced a donation. CharityFront puts every campaign on one page and attributes each donation to its source.
- Why choose it over the alternatives?
- Fixed impact tiers instead of an empty amount box, Zakat, Waqf and Gift Aid handled as separate reportable funds, ambassador sub-links with their own analytics, and Stripe Connect payouts straight to the charity's own account. It also works alongside an existing donation platform rather than replacing it.
- What does it cost?
- Creating a charity account and building a storefront is free. Publishing publicly and Pro features (ambassador sub-links, shop, quick donate, advanced analytics, integrations) require a paid plan.
Keep reading
Ready to build your charity front?
Create your storefront free, invite your team, and publish when you are ready.