Donation Analytics

Stop guessing which campaign, channel or ambassador is actually working.

A dashboard built for fundraising, not generic web analytics. Revenue by campaign, channel, event and ambassador, plus recurring share, cohort retention and Gift Aid uplift, updated in real time.

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Analytics your board actually reads

One dashboard

Views, tap-throughs, donations, cost per pound raised.

Every campaign, every channel, every ambassador. Filter by date range, cause, currency or storefront.
Cost per £ raised
£0.11
Raised YTD
£412k
Attribution

Which channel actually drove that donation?

UTM-tagged links across Instagram, TikTok, WhatsApp, email and QR. First-touch and last-touch attribution side by side.
Sources tracked
37
Top channel
IG Story34%
Best campaign
Ramadan Appeal
£62,410

What you can see

Revenue by campaign

Total raised, donors, average gift, and progress vs target, for every appeal, in one view.

Channel attribution

See how much came from Instagram bio, TikTok Story, WhatsApp, ambassador QRs, email and direct traffic.

Recurring share

What % of income is monthly, weekly or daily. Cohort view: how each month's new donors retain over 6 and 12 months.

Ambassador leaderboard

Top ambassadors, teams, cities and events by attributed revenue, filterable by campaign or date range.

Gift Aid uplift

Extra income from Gift Aid on eligible donations, ready-to-submit HMRC schedule, and % of donors who claimed.

Exports and API

One-click CSV of donations, donors and campaigns. Read-only API for your BI tool or accountant.

What it produces

Trustee-ready report
One-page PDF for board meetings, revenue, retention, top campaigns
Live ops view
Refreshed every few minutes, no waiting for month-end exports
Answer 'which channel wins'
Compare Instagram vs email vs QR vs ambassadors on the same £ scale

Frequently asked

Does this include donations from LaunchGood / GiveBrite / JustGiving?

Yes, when a donor arrives via a CharityFront link. We track the visit, the click and the destination, even when the donation itself is processed on the partner platform.

Can we send data to our own BI tool?

Yes. A read-only API and daily CSV drop into S3 or Google Sheets are available on the Pro plan. Standard exports are one-click CSV.

How is attribution decided?

Last-touch by default, the link, QR or ambassador that closed the donation. First-touch is also tracked and available as a secondary view, so you can compare.

Is donor PII visible to everyone?

No. Role-based masking hides names, emails and Gift Aid addresses from analytics-only users. Finance and admin roles see the full record.

Numbers that answer questions, not just fill a dashboard.

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CharityFront in short

Real donation analytics for charities: revenue by campaign and channel, recurring share, donor cohort retention, and attribution from Instagram to QR to Gift Aid.

What is CharityFront?
CharityFront is a donation storefront and link-in-bio platform for charities. A charity gets one mobile page at chrty.link that holds its campaigns, donate buttons, Gift Aid and Zakat options, events, QR codes and supporter sign-ups, plus a dashboard that reports where each donation came from.
Who is it for?
Registered charities and non-profits that raise money from social media, including Muslim charities handling Zakat, Sadaqah and Waqf, and the small fundraising or digital teams who run their campaigns.
What problem does it solve?
One bio link cannot serve many campaigns, mobile donation forms lose donors, and charities cannot tell which post, QR code or ambassador produced a donation. CharityFront puts every campaign on one page and attributes each donation to its source.
Why choose it over the alternatives?
Fixed impact tiers instead of an empty amount box, Zakat, Waqf and Gift Aid handled as separate reportable funds, ambassador sub-links with their own analytics, and Stripe Connect payouts straight to the charity's own account. It also works alongside an existing donation platform rather than replacing it.
What does it cost?
Creating a charity account and building a storefront is free. Publishing publicly and Pro features (ambassador sub-links, shop, quick donate, advanced analytics, integrations) require a paid plan.