Every comment, every mention, an auto reply that raises money.
Set keyword triggers on your Instagram reels and posts. When someone comments your word, they get an instant DM with your donation storefront. No team member needed, no missed supporters.
Reply to every comment and story mention, automatically
Comment 'DONATE' and get the link instantly.
Thank every supporter who tags you.
How it works
Like ManyChat, but built for charities and wired into your donation storefront.
Pick a keyword like 'DONATE', 'RAMADAN' or 'HELP'. Attach it to a specific reel or every post on your account.
Compose the DM your follower gets, complete with your donation storefront link, a thank-you and the campaign story.
See DMs sent, click-throughs and donations attributed to each rule. Optimise the words that raise the most.
What you can automate
Followers comment your keyword on any reel or post. They get a DM with your donation link within seconds.
When a donor tags your account in their story, we DM them a thank-you plus a next-step (join monthly, share again).
Someone DMs you 'giftaid' or 'refund' and gets the right link or a human handoff, instantly.
Set one rule for 30 nights. Every commenter on your nightly reel gets that night's fundraising story.
Message everyone who ever triggered a rule, within Instagram's 24-hour window, with a fresh appeal.
Every auto-DM gets a UTM-tagged link. You'll know which comment triggers actually raised money.
What it produces
Frequently asked
Is this like ManyChat?
Yes, same idea. Comment triggers, story-mention triggers, keyword DM triggers. The difference is that every reply is wired into your CharityFront donation storefront, so you can attribute donations back to the exact comment trigger that raised them.
What do I need to set it up?
An Instagram Business or Creator account connected to a Facebook Page. You connect it once in your CharityFront dashboard, and we handle the Instagram Graph API and webhooks for you.
Does Instagram allow this?
Yes, this uses the official Instagram Messaging API. We only reply to people who first engage with you (comment, story mention or DM), which is fully within Meta's policies.
Can I use it on TikTok, YouTube or WhatsApp?
Instagram is live today. TikTok comment-to-DM and WhatsApp reply automations are on the roadmap.
Turn every scroll into a donation.
The short version
CharityFront in short
Automate Instagram DM replies for comments, story mentions and keywords. Turn engagement into donations without lifting a finger.
- What is CharityFront?
- CharityFront is a storefront and link-in-bio platform for charities and storefronts. An organisation gets one mobile page that holds its campaigns, donate buttons, Shopify shop, events, QR codes and supporter sign-ups, plus a dashboard that reports where every donation, sale and sign-up came from.
- Who is it for?
- Registered charities and non-profits that raise money from social media, including Muslim charities handling Zakat, Sadaqah and Waqf, and the small fundraising or digital teams who run their campaigns.
- What problem does it solve?
- One bio link cannot serve many campaigns, mobile donation forms lose donors, and charities cannot tell which post, QR code or ambassador produced a donation. CharityFront puts every campaign on one page and attributes each donation to its source.
- Why choose it over the alternatives?
- Fixed impact tiers instead of an empty amount box, Zakat and Waqf handled as separate reportable funds, ambassador sub-links with their own analytics, and Stripe Connect payouts straight to the charity's own account. It also works alongside an existing donation platform rather than replacing it.
- What does it cost?
- Creating a charity account and building a storefront is free. Publishing publicly and Pro features (ambassador sub-links, shop, quick donate, advanced analytics, integrations) require a paid plan.